Your vocation is to care. Ours is to help you do it.

For its new brand campaign, Doctolib pays tribute to healthcare professionals and their lifelong calling. The film contrasts the childhood dream of becoming a doctor with the often-overwhelming reality of the profession: admin overload, less time with patients, and growing disillusionment.

It begins with a universal memory, a child playing doctor, that tender moment marked by a simple “So, doctor?”, before shifting to a more sobering reality: paperwork, notes, and patient files overtaking the passion to heal.

Doctolib’s response is clear: to bring healthcare professionals back to their core mission by freeing them from administrative burdens, thanks to tools like its AI-powered Consultation Assistant or secure patient messaging.

A full 360° campaign (film, print, radio, digital, DOOH, social media) designed to speak to caregivers not as B2B targets, but as human beings driven by a true vocation.

A full 360° campaign (film, print, radio, digital, DOOH, social media) designed to speak to caregivers not as B2B targets, but as human beings driven by a true vocation.

Films directed by Noémie Saglio and produced by Quad.