Being a love brand is the holy grail of any brand.
But let's ask ourselves, what's before love?
What's the path towards that feeling?
The moment where the emotions drive the rational.
The knowledge that the planets are aligned.
The willingness to listen, to interact, to know more.
It's the crush.
The most natural way to break the cluster and stand out.
To make people notice and choose.
The crush is what we aim for when it comes to any brand expression.
That's what we stand for as an agency.
Some figures
agency in France
Awards
Worldwide
People
Andréa Stillacci
CEO - Founder
After working at BBDP and JWT Milan, Andrea joined JWT London as Creative Director for Unilever Worldwide. In 2004, he was named VP Creative Director at JWT Paris, then President and Creative Director of Grey Paris, which he led to becoming the most highly awarded agency at the 2009 Cannes Lions. He founded Herezie in 2010.
Pierre Callegari
Co-founder COO
After his tenure as general manager of DDB, he founded Callegari-Berville – France’s first independent agency – before being named CEO of Grey France. A board member of the ARPP, France’s regulatory authority, and member of the Communication Ethics Committee, he also served as vice president of the AACC, the French Association of Communication Agencies. He co-founded Herezie in 2010.
Romain Bruneau
General Manager
A graduate of ESCP Paris, Romain Bruneau worked as Business Partner at Ogilvy Paris, where he managed major accounts such as Allianz and the Accor Group. Prior to that, he worked at some of the most creative agencies in the industry, including CLM BBDO and ROSA PARIS. With over 13 years of experience and around twenty awards to his name, Romain has collaborated with brands such as Mars FOOD, SKODA, TAG Heuer, and Winamax.
Lucas Scotti
Head of Strategy
Lucas holds a master's degree in political philosophy from the University of Paris-Sorbonne and a master's degree in communication from the CELSA. He started his career at Grey Paris before joining Herezie for a first time, where he worked on Prime Video. He then moved to Ogilvy, where he collaborated with Romain Bruneau on campaigns for Allianz and Interbev. Returning to Herezie, he will take charge of strategic planning with the ambition of continuing to create award-winning campaigns recognized for their creativity and effectiveness.
Robert Ngo
Administrative and Financial Director
After obtaining a Master’s in Accounting, Control and Audit, he spent the first year of his career as an Accounting Assistant at Grey Paris. In 2011, he joined Herezie as an Accountant. Today, he is the group’s Administrative and Financial Director.
Claudia Gravagna
Senior Strategic Designer
A graduate of Sciences Po in Florence, Claudia has an atypical profile that operates in the crossover between strategy and design. As a strategic planner she worked in Italy and France supporting major international brands. Then, her passion for innovative creation led her to train in design skills thanks to the Innovation & Design Master at Strate School of Design. After working for The Lowe Group, Saatchi & Saatchi and Fjord (Accenture), today Claudia helps Herezie’s clients to anchor their communication and innovation strategy in a deep understanding of consumers’ motivations and aspirations. Claudia also gives strategy classes at Gobelins École de l’Image.
Maud-Émilie Baron
Business Director
Over her 15 years of experience, in agencies like BETC or TBWA, Maud-Emilie accompanied various advertisers: Cetelem, Nina Ricci, PMU, GMF, Côte d'Or, Leerdammer, beIN Sports, Allianz, Essilor, Nokia... on different topics: brand platform and campaign deployment, locally or internationally, TV, print, POS, CRM, digital or social. Today, Maud-Emilie will be able to leverage her 360° experience and strategic vision.
Clients
Awards
9 D&AD
17 Cannes Lions
14 The One Show
19 Clio
35 Eurobest
22 LIA
3 Andy